DRIVEN BY PURPOSE
Hi, I’m Luke
I design with purpose—pushing brands beyond the expected, creating work that lasts, and challenging every brief to deliver something fresh, strategic, and built for the future.
I design with people’s audience in mind. Whether it’s branding, animation, photography, or illustration, I make work to be proud of—and that the client loves. I speak my mind, and I ask for clarification when things don’t make sense. Brands don’t just get what they ask for when they work with me; they get pushed further, into new visual and strategic territory.
Creativity isn’t a choice—it’s an instinct.
A restless mind never stops generating ideas, and I’ve honed my skills to capture and communicate those ideas effectively. My work isn’t just about fulfilling a brief; it’s about creating something that has longevity, something built for the future.
I grew up surrounded by my mum’s drawings and paintings, inspired by her ability to create. She encouraged me to draw from life (which, naturally, I ignored—I just wanted to draw Sonic and Naruto). I never stopped drawing, though. Fine art and graphic design in college sharpened my skills, and at University living with a friend who constantly pushed me to keep creating ensured that I never put the sketchbook down and even attended life drawing sessions.
Over the years, I’ve worked across different mediums, from design and photography to animation and illustration, always bringing strategy, clarity, and depth to everything I create.
