DRIVEN BY PURPOSE
Hi, I’m Luke
I push brands beyond the expected, create work that lasts,
and challenge every brief to deliver WORK THAT’S
fresh, strategic,
and FUTUREPROOF
I design with the audience in mind. Whether it’s branding, animation, photography, or illustration, I make work to be proud of—and that you will love. I speak my mind, and I ask for clarification when things don’t make sense. Brands don’t just get what they ask for when they work with me; they get pushed further, into new visual and strategic territory.
Creativity isn’t a choice
It’s an instinct
A restless mind never stops generating ideas, and I’ve honed my skills to capture and communicate those ideas effectively. My work isn’t just about fulfilling a brief; it’s about creating something that has longevity, something built for the future.
I grew up surrounded by my mum’s drawings and paintings, inspired by her ability to create. She encouraged me to draw from life (which, naturally, I ignored—I just wanted to draw Sonic and Naruto). I never stopped drawing, though. Studying fine art and graphic design at college sharpened my skills, and at University living with a friend who constantly pushed me to keep creating ensured that I never put the sketchbook down.
Over the years, I’ve worked across different mediums, from design and photography to animation and illustration, always bringing strategy, clarity, and depth to everything I create.